1949
He is appointed as art director at Lintas International Advertising S.A. dedicating himself to the visual advertising programming of Gessy-Lever until 1952.
Meets Joaquim Alves, an advertising draftsmen, who stimulates him to paint, and together they go out to draw in the streets of São Paulo.
Reads the main foreign publications in the area, such as the modernist magazine Art & Industry, which keeps him abreast of information concerning current contributions to graphic and visual art, with a special focus on the work of contemporary designers and photographers.